Brand: NIKE CHINA
Project: Nike China 40th Anniversary
In 1981, Nike established its first headquarters in Shanghai, China. In 2021, Nike China celebrates its 40th anniversary at China International Import Expo (CIIE) and at Nike’s headquarter office at Shanghai.
The exhibition consists of 40 of the most representative stories of Nike’s history in China over 40 years.
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Concept : Achieving old goals only means the beginning of new ones, which is the same as 40th Anniversary of Nike in China.
To echo the quote of Nike “There is no finish line”, the elements of track and field are used for the journey in the exhibition to represent the spirit and milestone of Nike’s achievement.
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COPYRIGHT: MADLAB LIMITED.
ALL RIGHT RESERVED.
